What we actually do
- Google Business Profile — claim, verify, fill, photograph, and post weekly. The single biggest local lever.
- Local citations — consistent NAP (name, address, phone) across the directories that matter.
- Structured data — schema markup so search engines understand your services, hours, location, and reviews.
- On-page SEO — title tags, meta descriptions, headings, image alts, internal linking, and page speed.
- Content — service pages and a focused library of articles built around what your customers actually search for.
- Review automation — every completed job ends with an automated review request to the customer's phone.
- Reporting — monthly one-page summary. Rankings, calls, form submissions, what changed, what's next.
What we won't do
- Buy backlinks. Ever.
- Promise first-page results in 30 days. Local SEO is a 90-day game and a 24-month compounder.
- Send a 40-page report you'll never read. One page, plain English, every month.
How we approach it
SEO for owner-operated service businesses is a different animal than enterprise SEO. The economics are local, the competition is finite, and the compounding is real. We don't take on more clients per market than we can win for — our results depend on yours.